MAKE UP STORE™, a leading make up brand in Sweden was founded by Mika Liias, born in1968. As the creative energy behind the brand, Mika’s journey to the top has been incredibly fast. Less than a decade ago he started his first ever MAKE UP STORE™ in one of the high streets of Stockholm. Mikas aim was to create “a world of colours” this created a unique concept that had not been seen on the market before. Mika understood though that quality products alone were not the answer. He wanted customers to enjoy the total shopping experience. Beautifully packaged products and top quality service will always be part of the MAKE UP STORE™ experience.
Today MAKE UP STORE™ is one of the fastest growing companies of Scandinavia, with more than 130 stores in 20 countries and with 2-4 new stores opening every month somewhere around the world.
AS A YOUNG, CREATIVE AND DYNAMIC COMPANY we are always on the frontier of developing innovative products and launching new trends. Within the product line one finds a large spectrum of adjustable colors to fit everyone. Colors have from the beginning been the focus of the production line. The products contain rich pigmentation and are produced solely from top quality ingredients. The products have not been tested on animals, neither does the color cosmetics contain any perfume, which makes the whole range allergy-friendly.